When it comes to signage, small packages can deliver big results. Depending on the type of business you do and your location, smaller signs may be the best option for your business. Yard signs are one of the best types of smaller signage. These signs are great for smaller businesses, landscapers, contractors, political campaigns and for people who work out of their homes. If you use yard signs, you’ll want to make sure that you’re getting the most out of them. With these three tips from Schaefer Sign Works, you’ll make sure that your yard signs are doing all they can to get your name out there.
Colors
The colors you choose for your yard signs are important. You’ll want your yard sign colors to be consistent with any existing branding you’ve already established and you’ll want them to be highly visible. Your yard sign colors need to match or compliment the colors you already use in other marketing material. A consistent brand builds familiarity and trust with your clientele or constituents. People easily recognize a cohesive brand. Your colors also need to be able to be visible. So, using high-contrast colors for your signs is a necessity. High-contrast colors ensure that your message is readable even at a distance.
Copy
Your sign copy is incredibly important. Your copy is the wording you use to send your message. A mistake with your copy can do some serious damage. A misplaced comma or a missing apostrophe can totally change the meaning of your sign. This can lead to confusion or worse anger. Improper grammar can even turn your sign into a public relations nightmare. You’ll want to double-check your copy for any spelling or grammar issues. You’ll also want your copy to be clear and concise, so try to include only the most relevant information.
Placement
If you don’t choose the right place to display your sign, your colors and copy won’t matter at all. When you place your sign on your lawn, you should check that trees, shrubs and hills aren’t hiding your sign from view. You’ll also want to make sure that your sign is visible at a distance, so motorists and pedestrians alike can read your sign comfortably. You’ll also want to make sure that your lawn is well-maintained. You don’t want overgrown grass and weeds to cover your signs. And a poorly maintained lawn reflects poorly on what the sign is advertising.
Yard Signs for Your Business
If you’re interested in yard signs, contact out expert team today!
